Know very well what terms your web visitors can use when searching.
You may know what your customers search for. If not, discover. Could it be an explanation of pants or jeans? It's possible to be searched more regularly than the other, but you will want to target both? What about executive gifts? Perhaps desk accessories will broaden your online site marketing strategy.
Ask all kinds of people. Get advice from people in all walks of life including friends, workers, consumers, sellers, management and family how they'd search for effective search engine positioning keywords. Ask them how they would look for different products and services. It's really not about what you think they'd look for, its about what they think. Trust in me, they can many times be two completely different things.
Once you have successfully gathered a significant keyword record, remove any key words which are also focused or not to specific. If you have an opinion about operations, you will seemingly hate to learn about backlinks. Keep in mind that keyword location is very important. Attempt to put as many key words as you are able to in the beginning paragraphs, and needless to say the name line.